Author Archives: Bob Skidmore

Which channel is best for your ROI?

This is a great article about measuring the ROI between SEO, Paid search, Display ads, Social media and E-Mail alternatives.  They say you can’t manage what you can’t measure and it seem marketers have a bit of difficulty on that … Continue reading

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SWOT: Revisiting an old friend

It’s and old familiar friend and most will concede the SWOT analysis is invaluable when making a big decision to purchase a new business or restart an existing one.  However, its great for making other strategic and tactical evaluations as well.  It’s … Continue reading

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The Jonas Project – Mentoring for Service Veterans

There are life stories worth sharing with others and this is one of them.  I became aware of US Navy SEAL Jonas Kelsall when I joined a relatively new non-profit organization called The Jonas Project. Now beginning its third year, it … Continue reading

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Five Finer Points of Succession Planning

From starting line-up to bench strength  Succession planning is the backbone of strategic human resources management. Its primary purpose is to provide information for the identification of candidates for replacement of managerial and other “key and critical” positions within the organization. … Continue reading

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The Four Stages of Employee Costs

If your business hires one new employee every quarter or less the laundry list of costs associated with hiring, onboarding, training and retaining good people might seem incidental. However, if you are like a home care company that I worked … Continue reading

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How to Find a Business Partner

Finding a business partner might be easy, but finding the right business partner, no matter what stage your business is in, may not be  as simple as you wish it to be.  Clearly, finding the wrong partner can prove catastrophic and costly in … Continue reading

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Business plan, Org chart, Enthusiasm………..check, check, check! Now set the foundation with Core Values

Most organizations begin with a business plan and an organization chart and a lot of enthusiasm, but eventually they recognize the need for a number of additional policies and devices that define who they are and drive their progress.  One of … Continue reading

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Creating a Strategic Team Vision

                    Three stone masons of the middle ages were hard at work when a visitor came along and asked them what they were doing. The first stone mason was toiling away, sweat beading his brow. “I am cutting this … Continue reading

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Skidmore Business Solutions Welcomes Gene Rotondo

Skidmore Business Solutions is pleased and proud to announce the addition of Gene Rotondo to the organization as a senior associate. Gene has over thirty years of experience as a business owner and entrepreneur. He is adept at funding startups, managing, expanding … Continue reading

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Confessions of a Neophyte Blogger:

I am learning that promoting ones consulting business is not a laid-back and stress free undertaking.  Apparently writing a blog to place before your audience is a broadly accepted means of such marketing, but what if you have little or no … Continue reading

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